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Genesis brand to take on Audi, BMW, and Mercedes-Benz, as well as Volvo Cars and Lexus in the Indian market
Hyundai has reaffirmed plans to bring the Genesis brand to India. As announced in October 2025, the company will be launching the model from its luxury arm in the country in 2027. After contemplating for several years, Hyundai seems finally confident about entering India’s luxury car market, currently dominated by German brands.
The company had been evaluating Genesis’ potential since no later than 2014, back when the name represented only an E-segment sedan. In 2015, Hyundai transitioned Genesis into a standalone brand for a new line of luxury cars.
Over the last decade, Hyundai has gradually built a range of six Genesis model lines: G70, G80, G90, GV60, GV70, GV80. The company is now also launching derivatives tailored for specific markets, such as the Euro-focused G70 Shooting Brake, for instance. It has sold more than 1.5 million Genesis luxury cars since the brand’s inception.
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In the near future, Hyundai plans to add a full-size SUV called the ‘GV90’ to the Genesis line-up, along with an avant-garde variant comparable to Mercedes-Maybach at Mercedes-Benz, aimed at offering elevated sophistication and road presence with coach doors and other higher-end features. Two grand tourers, including a coupe and a cabriolet, are under serious consideration, and an off-road SUV may also be in the pipeline.
Hyundai has not disclosed the Genesis models it plans to bring to India initially, but the GV70 and GV80 SUVs, positioned in the D- and E-segments, respectively, are likely to be among the first launches. In the first formal announcement about the brand’s India launch, José Muñoz, the President and CEO of Hyundai, said that the company will offer “a diverse set of products across powertrains,” hinting at a potential inclusion of EVs and hybrids. Internationally, it already has EVs in the line-up and has confirmed plans to introduce extended-range EVs (EREVs) and hybrids.
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Initially, Genesis will be a niche brand, but Muñoz stated that Hyundai plans to grow its volume significantly by 2032. Even though the volume is not going to be huge, it is important because it elevates the company’s image, Muñoz added.
Beyond customers, the luxury brand would help the South Korean automaker increase its appeal among investors, since it will be part of the Hyundai Motor India Limited subsidiary. Genesis models will likely be assembled from CKD kits imported from South Korea and priced attractively to give strong competition to their European rivals.
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