GaadiWaadi –
Tata Motors celebrates 50,000 Sierra sales milestone with dealer-fitted Jubilee Edition packs across Smart+, Pure and Adventure variants
Tata Motors has introduced the Sierra Jubilee Edition in India to commemorate a significant sales milestone for the SUV. The special edition arrives after the Sierra crossed 50,000 units in domestic sales and is available with exclusive dealer-fitted accessory packages across Smart+, Pure and Adventure trims. Prices for the Jubilee Edition start at Rs. 11.99 lakh (ex-showroom) with each variant receiving a distinct set of cosmetic and convenience upgrades.
The company has chosen to celebrate the milestone through curated accessory packages. The Jubilee Edition looks to appeal to consumers wanting a personalised Sierra straight from the dealership while retaining the standard powertrain and equipment offered with the regular variants. Each pack has been developed around a different customer profile – ranging from those seeking additional comfort to owners preferring a more rugged appearance.
Dealer takes responsibility to install accessories like stereo and speakers even in the base model. The Smart+ Jubilee Edition, priced from Rs. 11.99 lakh, serves as the entry point to the special edition lineup. It comes equipped with a 10.25-inch touchscreen infotainment system supporting wireless Android Auto and Apple CarPlay, a rear-view camera, roof rails, leatherette seat upholstery and a four-speaker audio system. The package adds several premium touches over the standard Smart+ trim while keeping its value-based positioning.
|
Variant |
Starting Price |
|---|---|
|
Smart+ Jubilee Edition |
Rs. 11.99 lakh |
|
Pure Jubilee Edition |
Rs. 13.39 lakh |
|
Adventure Jubilee Edition |
Rs. 16.19 lakh |
Moving up the range, the Pure Jubilee Edition carries a starting price of Rs. 13.39 lakh. The package places greater emphasis on day-to-day usable features through the addition of front and rear dashcams, roof rails, a parcel tray, magnetic sunshades, leatherette seat and steering wheel covers and an exterior body cladding package. The additional accessories will help enhance both cabin protection and the SUV’s visual appeal.
The range is topped by the Adventure Jubilee Edition which is available from Rs. 16.19 lakh (all prices, ex-showroom). Created for those preferring a more adventurous look, it receives the Sierra ROQ accessory kit comprising front and rear skid plates, a hood scoop, window-line cladding, wheel-arch cladding, body decals and front and rear dash cams.
The IC-engined Sierra has been around for a few months now and it has been well received in the midsize SUV segment. Only a few days ago, Tata brought in its electric sibling with a real-world range going up to 530 km between charges.
The post Tata Sierra Jubilee Edition Launched In India At Rs. 11.99 Lakh appeared first on Gaadiwaadi.com – Latest Car & Bike News by Surendhar M.