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Tata Motors makes multiple revisions to the plans for the debut of the Avinya brand, including timeline, platform, and product launch cadence
Tata Motors has confirmed a major shift in platform strategy for its upcoming electric passenger vehicle brand – Avinya. The company appears to have cancelled plans to utilise JLR’s EMA dedicated EV platform for these premium electric cars.
According to a report from Autocar Professional, Tata Motors will build the first Avinya EV on Chery Jaguar Land Rover (CJLR)’s Intelligent Modular Architecture to X (iMax) platform that will debut in the production version of the Freelander 8. Unlike EMA, this platform supports not only EV but also PHEV and EREV applications.
The CJLR-developed platform is expected to lower costs and speed up the development of the first Avinya EV. Tata Motors initially planned to launch this model in 2025, but in December 2025, it announced that the project had been postponed to 2026. Now, the company has announced a further delay, stating 2027 as the new timeline.
Also Read: Tata Safari EV Road-Testing Begins Ahead Of Launch This Year

While previously the plan was to launch the production version of the Avinya concept showcased in 2022 as the first Avinya EV, now the Avinya X concept introduced last year will be the first one to evolve into a production model. Codenamed ‘P2’, the production version of the Avinya X concept will likely be a 5-seat C-SUV featuring a coupe-style exterior. The second model may also not be the production version of the original Avinya concept, codenamed ‘P1’, but rather a three-row SUV.
Tata Motors has planned changes to the electronics, software, and vehicle systems to adapt CJLR’s platform for Avinya EVs and is already working on them with Tata Technologies. The company will likely use battery packs with energy storage capacities in the 65-80 kWh range in the final iteration of the Avinya X concept.
Also Read: Tata Motors Extends Lead As Electric Car Sales Jump 79% In May 2026

Production of the first Avinya EV will take place at Tata Motors’ new plant in Panapakkam, Tamil Nadu. Currently, the company assembles the Range Rover Evoque from imported knocked-down kits at this facility. The annual production capacity currently stands at approximately 30,000 units, which should comfortably handle production of the first Avinya EV. Before bringing the first Avinya EV to showrooms next year, Tata Motors will launch two EVs under its core Tata Motors brand this year: the Sierra.ev and Safari.ev.
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