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Vida VX2 Plus KKR gets a unique halftone gradient layered over a pearl black base along with micro-dotted detailing and trio of accent streaks
Vida has expanded its lineup with a special edition launch tied to the upcoming T20 season as it has introduced the VX2 Plus KKR Limited Edition. The unveiling took place at the Knights Unplugged 3.0 event as it comes as a collaboration with IPL team, Kolkata Knight Riders and is inspired by the long-standing franchise’s identity.
The electric scooter gains a sporty visual theme finished in Knight Purple and Gold reminiscent of Kolkata Knight Riders’ colours. The design also features a unique halftone gradient layered over a pearl black base along with micro-dotted detailing. A notable styling element is the trio of accent streaks which represent KKR’s three championship titles.
The VX2 Plus KKR Edition retains the regular styling of the standard model elsewhere which includes its clean bodywork. Lighting elements continue to comprise a distinctive LED headlamp setup, integrated indicators and signature LED Daytime Running Lights at both ends. The limited production run model will be sold through select Vida outlets and was showcased in front of the full KKR squad during the launch event.
To complement the scooter, a specially designed KKR-themed helmet will also be offered carrying the same colour scheme as the franchise. Hero MotoCorp’s electric sub-brand, Vida, has also introduced a fan-focused engagement initiative. Dubbed the ‘Electrifying Player of the Match’, the programme will reward standout performers from the KKR squad during the season.
For every match won by Kolkata Knight Riders, one player will be awarded a customised version of the VX2 Plus KKR Limited Edition. These scooters will feature personalised details such as the player’s name and jersey number and will be handed over in a post-match ceremony. Commenting on linking its electric scooter with one of the most popular teams in the league, Kausalya Nandakumar, Chief Business Officer – VIDA, powered by Hero MotoCorp, said,
“The launch of KKR Limited Edition VX2 Plus reflects Hero MotoCorp’s approach of blending distinctive design with culturally relevant collaborations. By bringing together the bold identity of the Kolkata Knight Riders and VIDA’s electric mobility platform, the initiative adds a unique dimension to the brand’s engagement in the T20 season through meaningful cultural and sporting association.”
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