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The petrol-spec 4.4-litre version of the Range Rover SV currently retailing at about Rs. 4.25 crore could drop to nearly Rs. 3.19 crore
With new tariff rules kicking in, halo products like the Range Rover SV are likely to witness big price reduction crossing Rs. 1 crore. It is driven by the Comprehensive Economic and Trade Agreement between India and the United Kingdom. Under its framework, import taxes on UK-built fully assembled vehicles will fall from 110 per cent to 30 per cent initially before gradually declining to 10 per cent within five years.
Among the most impacted models will be the Range Rover SV variants. The petrol-spec 4.4-litre version, currently retailing at about Rs. 4.25 crore, could drop to nearly Rs. 3.19 crore. Likewise, the diesel-powered 3.0-litre SV is expected to see a reduction close to Rs. 96 lakh – significantly improving its value proposition in the luxury segment.
The Range Rover Sport SV will also see a notable revision. Its existing sticker price of Rs. 2.75 crore could fall to around Rs 2.05 crore with a drop of around Rs 70 lakh – equating to nearly a 25 per cent reduction. With that said, these gains are restricted to select imports. Only UK-manufactured, fully built units qualify under the revised tariff regime.
The SV models, produced at JLR’s Solihull facility, fall into this category and therefore stand to gain the most. On the other hand, models assembled within India such as the regular Range Rover, Range Rover Sport, Velar and Discovery Sport will not see any pricing changes tied to this agreement as they already operate under a different duty structure due to local assembly.
There are also exceptions among imports. The Land Rover Defender, for instance, is shipped into India as a CBU but is manufactured in Slovakia. As a result, it does not qualify for the reduced UK-specific tariffs and will retain its current pricing. Currency trends could also play a key role in shaping final prices of these models.
The British pound has appreciated against the rupee since the agreement was signed which may partially offset the benefits of lower import duties once pricing is finalised. For JLR, this is more about repositioning its most exclusive offerings. Making its top-tier models more competitively priced, JLR could consolidate its stance in the luxury space especially against rivals relying heavily on local assembly.
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